From Rescues to Fashion: The Heartfelt Journey Behind FurRescue Fashions

From Rescues to Fashion: The Heartfelt Journey Behind FurRescue Fashions

Date issued: By: Carolina Romero

They say the best ideas are born out of love, and FurRescue Fashions is a perfect example. Our small, family-owned business was inspired by a deep love for rescue dogs, and a desire to change the stigma surrounding pit bull-type dogs. Our small business has one mission at its heart: to show the world just how loving and gentle these dogs can be. By offering charming, high-quality fashion for both dogs and humans, we aim to spread joy and change perceptions, one outfit at a time.

Fashion with a Purpose: Handmade PAWjamas That Save Rescue Dogs

At FurRescue Fashions, we stand apart from other dog clothing brands by handcrafting custom apparel for dogs—and humans—all in-house, using high-quality materials. We take pride in our unique custom patterns and sizes, tailored to make each customer feel special.

But FurRescue Fashions is about more than just looking good—it's about doing good. We’re dedicated to making a real difference in the lives of rescue dogs. Each month, we donate 30% of our profits to a different rescue organization, supporting dogs in need with both funds and fashion. So far, we’ve donated over $60,000 in cash and countless PAWjamas for fosters and shelter dogs.

When you shop with us, you're not just buying clothing—you're supporting a cause and making a real difference. Together, we can continue to make a positive impact on the lives of rescue dogs and help them find the loving homes they deserve.

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🐶Cielo’s Legacy: Changing Perceptions One Outfit at a Time

Cielo’s journey began with hardship. Believed to be a survivor of an illegal backyard breeding operation, she endured neglect and abuse, leaving her scared, shy, and anxious. In 2015, at around three years old, she was rescued by the Humane Rescue Alliance. Her adoption came during a difficult time for me, FurRescue Fashions founder Carolina, and together, we helped each other heal—proving that sometimes, rescues save their humans too!

As Cielo settled into her new life, she blossomed into the princess she was always meant to be. Better known as ‘Diva’ by our family, she adores dressing up and refuses to step outside in the rain without her stylish poncho. The clothes we made for her not only kept her cozy and helped with her allergies, but also helped others see her as our family does—an adorable, loving companion rather than a scary, misunderstood breed. Today, she is surrounded by love, endless belly rubs, and perhaps a few too many treats.

With her stubborn yet loving personality, Cielo brought laughter, comfort, and purpose into our world. She even led me to my greatest passions—advocating for misunderstood breeds and rescuing dogs—and ultimately, to the love of my life, Justin.

Inspired by Cielo’s resilience and as a way to help other dogs like Cielo, we created FurRescue Fashions to help spread the word that pitbulls, and all rescue dogs, deserve love, respect, and second chances. Our brand isn’t just about clothes—it’s about using our creations to educate the public and change perceptions, one stylish outfit at a time.

 

Our Mission: Making a Difference, Stitch by Stitch

At FurRescue Fashions, our mission goes beyond selling clothing. We’re committed to giving back to the community and advocating for those dogs who need it the most. We focus on helping pit bull-type dogs and support rescue organizations by donating 30% of our monthly profits. In addition, we provide clothing and accessories to dogs in need, ensuring they receive the love and care they deserve and helping them get more attention so that they can find their forever homes.

 

Our work goes hand-in-hand with our belief in the power of adoption. Every dog is worthy of love, regardless of their size, breed, or background. We’ve seen firsthand how pitbulls are unfairly labeled as dangerous, but we know the truth: they are some of the most loving, loyal companions you could ever have. By supporting FurRescue Fashions, you’re not just buying a product—you’re making a tangible difference in the lives of dogs in need.


Handmade with Love and Purpose

Each piece of clothing at FurRescue Fashions is handmade in-house, ensuring a perfect fit for every dog, whether they’re big, small, or have special needs. Our custom approach allows us to create clothing that’s not only stylish but comfortable, while supporting dogs of all sizes and shapes. Plus, when you shop with us, you're also helping support our mission of giving back.

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Our Team: A Family of Advocates

FurRescue Fashions is truly a family affair. Our team is made up of me (Carolina), Justin, and our beloved rescue dogs, including Cielo. We also open our hearts and home to foster dogs in need, who not only help model our clothes but teach us daily about resilience and the power of second chances. Most of our fosters are rescued from euthanasia lists, and while it's bittersweet to say goodbye when they find their forever homes, we find comfort in knowing we've saved two precious lives: the dog we pulled from the shelter and the one who now has a chance to take their place. For us, each dog we save means the world.


More Than Just PAWjamas: A Movemen

What started as a personal mission has blossomed into a movement of love, advocacy, and resilience. FurRescue Fashions is about showing the world that rescue dogs, especially bully breeds, deserve second chances and are far from the negative stereotypes they’re often given. We’re proud to advocate for the misunderstood pups who need a voice—and with your support, we’re changing perceptions one dog, one outfit, and one loving home at a time.

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